Description - Strategic Project Management Made Simple by Terry Schmidt
When Fortune Magazine estimated that 70% of all strategies fail, it
also noted that most of these strategies were basically sound, but
could not be executed. The central premise of Strategic Project
Management Made Simple is that most projects and strategies never
get off the ground because of adhoc, haphazard, and obsolete
methods used to turn their ideas into coherent and actionable
plans. Strategic Project Management Made Simple is the first book
to couple a step-by-step process with an interactive thinking tool
that takes a strategic approach to designing projects and action
initiatives. Strategic Project Management Made Simple builds a
solid platform upon four critical questions that are vital for
teams to intelligently answer in order to create their own strong,
strategic foundation. These questions are:
1. What are we trying to accomplish and why?
2. How will we measure success?
3. What other conditions must exist?
4. How do we get there?
This fresh approach begins with clearly understanding the what and
why of a project - comprehending the bigger picture goals that are
often given only lip service or cursory reviews. The second and
third questions clarify success measures and identify the risky
assumptions that can later cause pain if not spotted early. The how
questions - what are the activities, budgets, and schedules - comes
last in our four-question system. By contrast, most project
approaches prematurely concentrate on the how without first
adequately addressing the three other questions. These four
questions guide readers into fleshing out a simple, yet
sophisticated, mental workbench called "the Logical Framework" - a
Systems Thinking paradigm that lays out one's own project strategy
in an easily accessible, interactive 4x4 matrix. The inclusion of
memorable features and concepts (four critical questions, LogFrame
matrix, If-then thinking, and Implementation Equation) make this
book unique.
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Strategic Project Management Made Simple: Solution Tools for Leaders and Teams
