Extends themes represented in the first volume to a more diverse and deeper range of topics

Content and voice that is equally attractive to both academic and managerial audiences.

Provides theoretical richness for understanding and practical actionability for executing brand relationship ideas.

Includes a line-up of internationally-recognized branding scholars with leadership roles in their respective fields

Susan Fournier, the lead editor, originated the concept of consumer-brand relationships in and is considered the foremost authority on the subject