Description - Stylish Retail Store Interiors by Brendan MacFarlane
The similarity and uniformity of products and services today fails to meet the personalised demands of the customers. Store of Fashion discusses how customers gain a sense of the store's individual character during their transaction. Popular stores not only sell their own products but also exhibit a strong and unique brand culture. Therefore stores are the critical connection point between brands and customers. This publication guides the reader through the development of store fashion. It models the latest interior design trends, and illustrates a number of examples. Projects are classified into categories: clothes, shoes, glasses, food, etc. Professional designers discuss the highlights and share their opinion on contemporary store design, making this book a useful reference work for aspiring designers, and an inspiration for practicing ones. AUTHOR: Brendan MacFarlane, born in New Zealand, graduated from the Southern California Institute of Architecture (Sci-Arc) in Los Angeles (1984) and received his Master's degree from the Harvard Graduate School of Architecture in Boston (1990). He has taught at the Bartlett School of Architecture in London, the Ecole Speciale d'Architecture in Paris, the Harvard School of Architecture in Boston, and at Sci-Arc in Los Angeles. Brendan has been regularly invited to participate in conferences and juries around the world, notably at the Architectural Association, the Pompidou Center, and at the Harvard Graduate School of Design. He is partner in the Architectural firm Jakob + MacFarlane, based in Paris, France. SELLING POINTS: . A niche and rarely covered subject: the intersection of store fashion and brand culture . Pictures, drawings, and design ideas illustrate 40 case studies, carefully selected to demonstrate a broad range of store fashion . Provides both designers and fashion enthusiasts with a valuable and useful reference 280 colour, 80 b/w images
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