Description - TAG Heuer: Swiss Avant-Garde Since 1860 by Gregory Pons
A thought-provoking exploration of how time is perceived and how the devices used to measure it have impacted sports, fashion, and daily life. Intrigued by the pivotal role that time plays in everyday life, author Gregory Pons embarks on an international journey in order to understand why people have become so preoccupied with racing against one another and against the clock. From the worlds first timed races at Epsom Downs to China's preparations for the 2008 Olympic Games, Pons underscores the important relationship that the technology of horology and sports have shared since the eighteenth century.
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