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Description - The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace by Robert W. Bly

The global B2B ecommerce market reached $12.2 trillion in 2019, which is more than 6 times that of the B2C market, and is expected to surpass $15 trillion in 2022. On average, companies spend over one-quarter of their promotional budget on B2B marketing. The B2B Marketing Handbook helps business owners harness the power of B2B marketing to more than double their sales.
Includes resources to help readers understand copyright basics and source public domain content.

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