Presents hundreds of case studies that are drawn from Hank Moore's own files and clients whom he advised which are guided towards new strategies and successful goals20th Century visionary Peter Drucker called The Business Tree "the most original business model of the past 60 years. It is the full panorama of business, where other books only look at the pieces of the puzzle where they are selling consulting services." The Big Picture of Business, Book 3 is the only book that encompasses a full-scope business perspective, whereas the other books are micro-niche focused. Contains original case studies in which the author was directly involved, not a rehash of others that have appeared elsewhereOffers an original business model, one that has been utilized in Hank Moore's track record of success over the last 20 years. These qualities make it invaluable for the corporate and small business markets. Designed to have high appeal in addition to a long shelf life for libraries, whose other books stab at small niches of the business panorama