The Business of Fashion: Designing, Manufacturing and Marketing by Leslie Davis Burns (9781563671821)

Description - The Business of Fashion: Designing, Manufacturing and Marketing by Leslie Davis Burns

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

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