Description - The Complete Guide to Franchising Your Business by Michael Seid
Every eight minutes, every business day, a new franchise is opening somewhere in the United States, according to statistics from Franchising.com. As an engine of growth and wealth creation, franchising has an impressive history, yet experts indicate we've hardly seen the tip of the iceberg! Proven brands continue to open franchise outlets, while growing exponentially in the international market. All kinds of businesses - from services to manufacturing, local outlets to Fortune 500 corporations - are exploring extending their reach through franchising. Two preeminent authorities on the subject of franchising, Seid and Ainsley share detailed success strategies from more than four decades working with franchisees and franchisers. With a blue chip client roster that includes 7-Eleven, American Express, Pizza Hut, and Jamba Juice, they outline proven analytic tools and strategic guidance that sets their advice apart. The Complete Guide to Franchising Your Business addresses the basic and technical questions everyone interested in franchise operations needs to understand: What are the best ways to search for, analyze, and select a franchise?
Is business growth through franchising distribution the best choice? How does becoming a franchise change how business is conducted? When should a business consider international franchise expansion? Covering the considerations of both would-be franchisees as well as franchisers, this is the most comprehensive, authoritative guide available on the biggest global entrepreneurial business growth opportunities of the decade.
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