Eknath Easwaran's translation of The Dhammapadain paperback is the bestseller among comparable translations. A second edition was published in 2007.

Sales for Easwaran's "Classics of Indian Spirituality" series:

The Bhagavad Gita

235,000 units net, 33,400 units last year
The Upanishads 110,000 units net, 14,400 units last year
The Dhammapada 70,000 units net, 7,850 units last year

About Easwaran's The Dhammapada paperback

Sales and Market Share:
Sales of 7,000 per year
27% share of total US market for Dhammapada translations and commentaries
Sells twice as many as the second best-selling translation

What's special about this book:
Clear, accessible, reliable translation
Comprehensive, 85-page introduction gives an overview of the Buddha's teachings that is penetrating and clear
Introduction includes the story of the young Siddhartha and his heroic spiritual quest

Readers:
Academic courses, e.g. Philosophy, Asian Studies, Religious Studies
Yoga schools
Readers interested in philosophy, spirituality, Buddhism, Hinduism, religion