Description - The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation by James E Grunig
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examininga best practices in the public relations field.aIn this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed.aThey present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage.aToth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. aPublic relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here."
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Manager's Guide to Excellence in Public Relations and Communication Management
