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Description - The Internet and the Changing Information Environment by Dr. Peter Williams

This strategic report, based on extensive research in the media industry, examines the nature of the Internet as an information source, its impact on the information landscape, and whether it will, in fact, be a major agent of change. It describes aspects of the Internet such as its immediacy, comprehensiveness, and egalitarianism, identifying and debunking the many myths. It also looks at areas of change, measuring the likelihood and extent of change, and the potential implications. The object of the report is to provide managers with information as to the real value of the Internet as an information source and how it is likely to be exploited. It also offers sound and early intelligence of what is likely to emerge and where.

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