Description - The Little Blues: Building a Culture of Intellectual Property in Small Technology Firms by Andre E Carter
The Little Blues outlines how Intellectual Property (IP) is the central determinant of small business success by teaching how to translate intangible assets into tangible financial value, all while taking into account small company budgets, resources and know-how. The book illustrates small companies? superiority at creating significant IP, and then shows how to create a tangible result for the owners and stakeholders of that small company. It ties the technical invention to an exit path by offering survival techniques and awakening survival instincts, by changing the way you think of your business. This is the book every business owner should read before calling in the lawyer for negotiations on selling IP.
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