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Description - The Star Principle: How it Can Make You Rich by Richard Koch

Richard Koch has made a career out of spotting `Star Businesses’ – and has made millions from them. By a `Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the `Star Principle’.Chapters include:1. So what exactly is a star business?2. The art of creating stars3. Benefit from somebody else’s star4. Fake stars5. The star takes off!

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