To say that selling in today's economy has changed would be an understatement. Today's buyers are spending less and less time with sales, preferring to do their research from afar.

These shifts require today's sales professionals to apply a new system to maximize their selling potential. Prospecting, nurturing leads, converting new opportunities, and adding value all require different methods, resources, and skills than what was considered acceptable only a few short years ago.

This comprehensive book on sales addresses the shifts that sales professionals and their organizations need to make to sell in today's economy. It provides insights and proven strategies for sales professionals, sales executives, leaders, and business owners -- anyone who desires to increase their sales rapidly and sustainably without investing significant time or money.

Based on his work with high-performing sales teams globally, Shawn Casemore introduces the reader to a new model to create an environment of "Unstoppable SalesSM"-- sharing the strategies and tactics of how top-performing sales professionals have continued to increase their sales year over year despite the economy.

In this book, Shawn shares:

• Gaining and retaining the attention of today's busy prospects.
• Building a sales funnel that attracts your ideal customers or clients.
• How to interrupt the patterns of your prospects and increase interest in your offer.
• Introduce real-time responsiveness to differentiate in a crowded market.
• Using value-based selling strategies with the R.U.S.H. Value Model.
• Introducing simple hurdles for prospects to self-qualify (and save you time).
• How to introduce a referral system that fuels your selling opportunities.
• Steps to capitalizing on your most enthusiastic customers or clients.

In this book, you’ll find powerful models, tools, and resources, including the Hybrid Sales Funnel, Rocket Fuel Referral Process, and the Market Maximizer. In addition, Shawn shares how you can quickly establish your Unstoppable Sales Machine regardless of the size or sector of your company.

This book accepts you where you are and then walks you through the steps to introduce and launch your sales machine quickly. It contains all the advice, guidance, case studies, and worksheets you need to implement.

You’ll find value whether you intend to scale your sales or simply want more freedom from the daily rollercoaster of your current sales methods.

Learn how to become an expert at sales or improve your sales results, all while having the freedom and comfort of knowing that your machine will never let you down.