THE WEALTHY ENTREPRENEUR by Robert Gauvreau
Marketing & PR Plan - 978-1950367658
Pub Date: April 6, 2021

Outlined below are the public relations objectives, strategy, and tactics to increase visibility and awareness through earned media placements for Robert Gauvreau’s relaunch of The Wealthy Entrepreneur. Topics will include improving your business cash flow, clarifying and organizing your finances, how to structure your business to save on taxes and more.

LONG TERM VISION/GOALS
* Pre-Sell 5,000+ Units Prior to Pub Date through bulk/corporate orders combined with client marketing strategies and promotional partnerships
* Position Bob as a thought-leader and the go-to finance expert for entrepreneurs and small business owners alike by increasing awareness of The Wealthy Entrepreneur
* Position Bob as a successful financial expert and business owner who has received a slew of media coverage, and leverage the book as a jumping-off point to do so

SAMPLE OF CURRENT MEDIA SECURED:
NBC News - 9 Free Ways to Give Back
Thoughts on Business Leadership by Robert Gauvreau
4 Reasons Why Coronavirus Could Convince You to Start a 401(k)