Take Your Business from Average to ExtraordinaryThe Wealthy Franchisee pulls concepts from cognitive behavioral therapy, brain science, interviews, and Scott Greenberg's firsthand experience as a franchisee to help readers replicate the mental habits, tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance. Readers will learn how to:Explore their own mental responses and become more self-awareBring out the best in employees and build superstar teamsDazzle customers and increase sales with emotionally satisfying experiencesOptimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy