Description - Understanding Media Users by Tony Wilson
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. - examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Buy Understanding Media Users by Tony Wilson from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Understanding Media Users by Tony Wilson
A Preview for this title is currently not available.
No Stock on Hand, Supplier Has No Due Date for Supply.
Consumption, Psychology and Practice Theories: A Hermeneutic Perspective
