Description - Venture Capital Funding: A Practical Guide to Raising Finance by Stephen Bloomfield
Most informed business people will know something about venture capital. However, much of the detail of what actually goes on when an investment is being made is unknown to most outsiders. This absence of knowledge means that much time and effort is often fruitlessly expended trying to secure venture capital from the wrong sources or by businesses that would be better off seeking different forms of funding. Venture Capital Funding clears some of the fog that surrounds how venture capital works. It illuminates the background processes that exist in venture capital businesses and dispels the myths. If you are thinking of using venture capital to develop your business it will enable you to understand the driving forces behind each stage of the investment process, and will equip you to deal with venture capitalists and other professionals involved. Highly practical and accessible, this book examines the following areas: what sort of businesses will be attractive to the different types of venture capitalist; the processes of investment; the particular targets of venture funds; the pressures on the venture capitalists themselves as individual investors. By understanding what venture capitalists want, what they are willing to invest in, and on what terms, you and your business will be one step closer to securing capital.
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