Description - Wealth and the Demand for Art in Italy, 1300-1600 by Richard A. Goldthwaite
This work focuses on both demand and emphasis on the history of the material culture of the West. By demonstrating that the roots of modern consumer society can be found in Renaissance Italy, it offers a contribution to the growing body of literature on the history of modern consumerism - a movement which the author regards as a positive force for the formation of new attitudes that is a defining characteristic of modern culture.
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