Description - What Women Want by Paco Underhill
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the
Buy What Women Want by Paco Underhill from Australia's Online Independent Bookstore, BooksDirect.
A Preview for this title is currently not available.
Available to order, ships in 8-11 business days
