Description - Z.E.R.O. by Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and
advertisers about the never ending and accelerating forces of
technology disruption, consumer changes, and innovation evolution
in the marketing world today. Sounds exciting except for the fact
that we?re doing absolutely nothing about
it. Zero.
Simply put, under current operating conditions, the advertising
industry will not be able to sustain itself and without taking
action, is likely to result in severe to catastrophic outcomes-
from financial underperformance to job loss to even a collapse of
the current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your ad
budget, and investing in the Z.E.R.O. framework:
Zealots
Entrepreneurship
Retention
Owned Assets
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