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Description - Consumer Behaviour by John O'Shaughnessy

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Other Editions - Consumer Behaviour by John O'Shaughnessy

Consumer Behaviour by John O'Shaughnessy

Paperback / softback
(December 2012)

Consumer Behaviour by John O'Shaughnessy


(December 2012)

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