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Market research

Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects by Rajesh Jugulum Common Data Sense for Professionals:...
Rajesh Jugulum
Paperback , Jan '22
RRP: $54.99 $54.44
Marketing Research for Managers by Sunny Crouch Marketing Research for Managers
Sunny Crouch
Hardback , Aug '16
RRP: $284.00 $281.16
Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb Marketing Research for Non-profit,...
Bonita Kolb
Hardback , Jul '16
RRP: $284.00 $281.16
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry by Elena Chatzopoulou Ethnic Hospitality Marketing:...
Elena Chatzopoulou
Paperback , Oct '24
RRP: $83.99 $83.15
Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption by Gaurav Gupta Religion and Consumer Behaviour:...
Gaurav Gupta
Paperback , Oct '24
RRP: $83.99 $83.15
Value in Marketing: Retrospective and Perspective Stance by Marin A. Marinov Value in Marketing: Retrospective...
Marin A. Marinov
Paperback , Jun '21
RRP: $83.99 $83.15
Bridging Boundaries in Consumption, Markets and Culture by Karen V. Fernandez Bridging Boundaries in Consumption,...
Karen V. Fernandez
Paperback , Jun '21
RRP: $83.99 $83.15
Segmentation, Revenue Management and Pricing Analytics by Tudor Bodea Segmentation, Revenue Management...
Tudor Bodea
Paperback , Mar '14
RRP: $137.00 $135.63
Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour by Honorata Howaniec Corporate Social Responsibility...
Honorata Howaniec
Hardback , Feb '23
RRP: $263.00 $260.37
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Hardback , Jan '14
RRP: $284.00 $281.16
Sensory Marketing by Aradhna Krishna Sensory Marketing
Aradhna Krishna
Paperback , Dec '09
RRP: $101.00 $99.99
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Paperback , Nov '20
RRP: $105.00 $103.95
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Paperback , Jan '14
RRP: $92.99 $92.06
People and Products by Allan J. Kimmel People and Products
Allan J. Kimmel
Hardback , Mar '15
RRP: $189.00 $187.11
Sensory Marketing by Aradhna Krishna Sensory Marketing
Aradhna Krishna
Hardback , Dec '09
RRP: $315.00 $311.85
Contemporary Issues in Digital Marketing by Outi Niininen Contemporary Issues in Digital Marketing
Outi Niininen
Hardback , Nov '21
RRP: $326.00 $322.74
Building Customer-brand Relationships by Don E. Schultz Building Customer-brand Relationships
Don E. Schultz
Hardback , Oct '15
RRP: $284.00 $281.16
Customer Value Creation Behavior by Youjae Yi Customer Value Creation Behavior
Youjae Yi
Hardback , Apr '14
RRP: $315.00 $311.85
Philosophy of Marketing: The New Realist Approach by Matteo Giannasi Philosophy of Marketing: The New Realist Approach
Matteo Giannasi
Paperback , May '23
RRP: $83.99 $83.15
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Hardback , Nov '20
RRP: $326.00 $322.74
Brand Metrics: Measuring Brand Efficacy along the Customer Journey by Jacek Kall Brand Metrics: Measuring...
Jacek Kall
Hardback , Sep '21
RRP: $315.00 $311.85
People and Products by Allan J. Kimmel People and Products
Allan J. Kimmel
Paperback , Mar '15
RRP: $75.99 $75.23
Reaching Your Goals Through Innovation by Elearn Reaching Your Goals Through Innovation
Elearn
Hardback , Dec '16
RRP: $284.00 $281.16
Marketing and Gamification: Applications, Challenges, and Ethics by Sahil Gupta Marketing and Gamification:...
Sahil Gupta
Hardback , Oct '24
RRP: $284.00 $281.16
Context and Cognition in Consumer Psychology by Gordon Foxall Context and Cognition in Consumer Psychology
Gordon Foxall
Paperback , Oct '17
RRP: $79.99 $79.19
Storytelling in Marketing and Brand Communications by S M A Moin Storytelling in Marketing and Brand Communications
S M A Moin
Hardback , Jul '24
RRP: $273.00 $270.27
Customer Value Creation Behavior by Youjae Yi Customer Value Creation Behavior
Youjae Yi
Paperback , Apr '16
RRP: $114.00 $112.86
Customer Visits: Building a Better Market Focus by Edward F. McQuarrie Customer Visits: Building a Better Market Focus
Edward F. McQuarrie
Paperback , Apr '08
RRP: $124.00 $122.76
Bridging Boundaries in Consumption, Markets and Culture by Karen V. Fernandez Bridging Boundaries in Consumption,...
Karen V. Fernandez
Hardback , Sep '19
RRP: $284.00 $281.16
Brand Metrics: Measuring Brand Efficacy along the Customer Journey by Jacek Kall Brand Metrics: Measuring...
Jacek Kall
Paperback , Sep '21
RRP: $88.99 $88.10
Segmentation, Revenue Management and Pricing Analytics by Tudor Bodea Segmentation, Revenue Management...
Tudor Bodea
Hardback , Mar '14
RRP: $326.00 $322.74
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Robert V. Kozinets Netnography Unlimited: Understanding...
Robert V. Kozinets
Paperback , Dec '20
RRP: $101.00 $99.99
Defining, Measuring and Managing Consumer Experiences by Annarita Sorrentino Defining, Measuring and Managing...
Annarita Sorrentino
Hardback , Oct '20
RRP: $284.00 $281.16
Consuming Experience by Antonella Caru Consuming Experience
Antonella Caru
Hardback , Dec '06
RRP: $378.00 $374.22
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Robert V. Kozinets Netnography Unlimited: Understanding...
Robert V. Kozinets
Hardback , Dec '20
RRP: $305.00 $301.95
Historical Research in Marketing Management by Mark Tadajewski Historical Research in Marketing Management
Mark Tadajewski
Hardback , Jun '16
RRP: $194.00 $192.06
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