Indian Youth in a Transforming World: Attitudes and Perceptions underlines that Indian youth reflect an authentic multiplicity of aspirations, ′world views′ and interest, quite like the rich tapestry of India′s diversity. It indicates that they are a mix of continuity with change. However, they stand distinct in many ways from the youth the world over. This book is also likely to break some myths related to the youth, opening avenues for new debates. For example, the study reveals that there is hardly any decline in interest in politics between two generations.

The book would be invaluable for professionals in advertising and other media sectors and all those involved in market research. Students and teachers of specialized psychology courses, behavioural sociology, political sociology, social change and modernization will also find it useful.