Marketing by Prof C. Lamb (9780324006384)

Description - Marketing by Prof C. Lamb

A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

Other Editions - Marketing by Prof C. Lamb

Mixed media product
(January 2003)

Mixed media product
(January 2002)

Paperback / softback
(February 2008)

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Marketing

5th Revised edition

Prof C. Lamb

Prof Joseph F. Hair

Prof Carl McDaniel

Description - Marketing by Prof C. Lamb

Other Editions - Marketing by Prof C. Lamb

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