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Description - Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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Other Editions - Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon

Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon

Hardback
(August 2010)

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